What’s in a name? (The How’s of Day Zero Brand and the Brand Name).
Gaane Gaane Pe Likha Hai, Bajane wale ka naam, Sajane Wale Ka naam, Rijhane wale ka naam. (Lyrics & Ad Jingles. Home is where heart is.)
May 29, 2024
A well-crafted brand name is the cornerstone of a successful business. It’s the first impression customers have of your brand and plays a crucial role in shaping perceptions and driving engagement.
A good brand name should be memorable. It should stick in the minds of consumers and be easy to recall when they’re in need of your product or service. A memorable brand name helps to differentiate your brand from competitors and fosters brand recognition.
A good brand name should be relevant to your business and convey the essence of what you offer. It should reflect your brand’s values, personality, and positioning in the market. A relevant brand name helps to establish a connection with your target audience and builds credibility and trust.
A good brand name should be unique and distinctive. It should stand out in a crowded marketplace and avoid any confusion with competitors. A unique brand name sets your brand apart and makes it easier for customers to find and choose your products or services.
A good brand name should be adaptable and scalable. It should have the flexibility to grow and evolve with your business, allowing you to expand into new markets and product categories seamlessly.
Let’s see how different brand names reminds us of those particular brands we identify for their essential offerings, also justifying their names and names justifying the offerings.
GoLMaL
The successful movie franchise Golmal has the initial letters of its lead characters – Gopal, Laxman, Madhav and Laxman, again. The madhouse comedy means there’s nothing that’s straight here and there’s more to it than meets the eye.
Suta
A saree brand. In Sanskrit, ‘Suta’ means daughter. They could have chosen any other Sanskrit synonym if they only wanted to convey Daughter , but they chose Suta as it reminds of popular colloquial word Suti, meaning Cotton-y. It’s given that every woman is a daughter of someone and deserves opulent display of unconditional love and comfort in any environment they enter. This is my appreciation note for the brand Suta.
Yippee
Instant Noodles. Excitement and happiness for a yummy , instant, tummy filling treat.
Setu
OTC Nutraceuticals. A strong D2C brand. Setu , bridge in Sanskrit. A brand that acts a bridge between you and your health.
Vagmi
The Lord of Eloquent Speech. Comes from Vakk, Vacha, in Sanskrit meaning Sound and Language. Leading further to Vangmay, meaning Literature in Sanskrit. One of the one thousand names of Lord Vishnu from Vishnu Sahastranaam.
Another meaning of Vagmi, a leading branding agency in India, which is currently operating from Navi Mumbai. Ciao!
Some of the brand names created by Vagmi, your dedicated brand partner, are :
Cargo Intel
A training academy in aviation space, focused on creating smart, adept and skilled talent pool to cater to needs of Cargo traffic. Along with cabin crew, the cargo crew also plays critical role in a successful flight operation.
Immortal Icons
A name of animated biopic series that shows live and late celebs from various fields. Celebs that have made their indelible mark in the hearts, minds and lives of people and live on forever in a form of a memory.
Adnya
An advertising agency that chooses to rely on empathetic inner voice, intuitions, and not just what the brain says. Adnya, sometimes also written as Ajna, the second highest chakra , believed to be present between eyebrows, the seat of intuition and imagination.
The Backstage Bustle Story -
A podcast of real estate developers’ interviews on everything about everything of real estate trends , insights and developer’s personal take.
The Day Zero brand names coming from Vagmi go through the filters and tests of Copyright, regulations and provisions laid by Intellectual Property Act, availability of website domain, options of domains, competition’s similar sounding names, of course and multiple options in names as per numerology.
There’s a lot more. Let’s catch up. If you are an ad agency, or a digital marketing agency, or a MarComm person or an owner of a company of any size creating anything, tangible or intangible, Vagmi is here, welcoming you to collaborate and create a Brand that starts working on Day Zero.
